Andrew Shelton – Former Virgin Holidays Boss endorses Sapphira
27th July 2024
TO WHOM IT MAY CONCERN
I am writing to commend and recognise burlesque artist Sapphira aka Priscilla Silcock who has successfully set the first online burlesque world record, the World’s Largest Online Burlesque Class at 155 people.
I worked in the capacity of Chief of Marketing for 14 years at Virgin Holidays overseeing the highly successful burlesque campaign starring Kimberley Halliday created in conjunction with our event agency, Launch Group.
Virgin Holidays also set a World Record at that time in Trafalgar Square for the World’s Largest Burlesque Dance and it took place in 2011 in London.
What I admire about Priscilla’s current World Record success is her ability to see the trends and curves for burlesque, particularly taking the concept into the digital space online. She clearly has a passion for it and sees the empowerment and confidence it brings to people. Additionally, she was able to articulate succinctly the statistics around its growth in 2024 fuelled also by Steven Antin bringing Burlesque the Musical to the UK and she impressed me with the many countries she has reached online with World Burlesque Day.
I endorse her vision to scale World Burlesque Academy, the online learning platform she launched in the pandemic and wish her every success in securing the funding and investment she will be campaigning to secure. Priscilla’s flair and tenacity are truly winning assets.
When we met she capably demonstrated how she had used the work Virgin Holidays did to strategise her plans entering her business into Pitch to Rich in 2018 and securing a spot in 2023 as one of 20 entrepreneurs in the VirginStep Up cohort funded by the European Regional Development Fund, Virgin StepUp and London Assembly.
Priscilla is a dynamic trailblazer and anyone who backs this venture will be supporting an accomplished businesswoman and visionary.
Yours Sincerely,
Andrew Shelton, Founder Llama Travel Marketing Ltd

Andrew Shelton – Co-Founder Llama Travel Agency
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